Data Protection and Privacy Notice

This Notice applies to anyone who visits Inspire’s websites, browser extension or Inspire’s mobile applications (the “Sites”), and any other platforms Inspire owns or controls and makes available (the “Inspire Platforms”). We refer to the Sites and the Inspire Platforms as the “Services”. When you use the Services, you access linked pages or blogs, features and content (including any information, text, graphics, photos, lists of items compiled by you, comments, reviews, links, or other materials uploaded, downloaded or appearing on, or linked to the Services) (collectively the “Content”). Any personal data about our users (the “User” or “you”) provided to or gathered by the Services is controlled by INSPIRE TECHNOLOGIES LTD (a company incorporated in England and Wales, with company number 14778005 and with a registered office at 35 Loreburn House, Holloway Road, London N79SP ("Inspire", “we”, “our” or “us”). For the purposes of General Data Protection Regulation (the "GDPR"), Inspire acts as a “Controller” as defined under the GDPR (“Controller”).

1. What Does This Notice Cover?

This Notice covers Inspire’s treatment of personal data that Inspire gathers when you access the Services and/or access the Content. We explain what information we gather, why we gather it and the choices you have regarding your personal data.

2. What Information Does Inspire Collect, and How?

As customers, you do not have any legal obligation to provide any information to Inspire. However, we require certain information from you in order to operate properly, for example,login credentials (email) enable us to personalise and improve our services. You hereby agree and acknowledge that any information you do provide to us is provided at your own free will, for the purposes mentioned in this Privacy Notice and that we may keep such information in a database(s) which will be registered and kept in accordance with applicable laws and regulations.

a) Information You Provide to Us

We receive and store any information you enter on the Services or provide to us in any other way. The types of information provided by you may include your email address.

b) Information Collected Automatically

i. We receive and store certain types of information whenever you interact with the Sites or use another feature of the Services. In other words, when you are using the Services we are aware of it and may gather, collect and record the information relating to such usage, either independently or through the help of third-party services as detailed below. Inspire automatically receives and records information on our server logs from your browser including your IP address, certain cookie information (please see our Cookie Policy for further information) unique identifiers (such as click IDs) and the page you requested. ii. We automatically collect usage information, such as the numbers and frequency of visitors to the Services, similar to user music preference data or to TV ratings that indicate how many people watched a particular show. Inspire only uses this data in aggregate form, that is, as a statistical measure, and not in a manner that would identify you personally. This type of aggregate data enables us to figure out how often customers use parts of the Services or another feature of the Content so that we can make the Services appealing to as many customers as possible, and improve the Content. iii. We also collect information about the devices you use to access our Services. This includes, for example, the type of computer or device you use, the hardware model, operating system and software.

c) E-mail Communications

We often receive a confirmation when you open an email from Inspire if your computer supports this type of program. Inspire uses this confirmation to help us decide how to make emails more interesting and helpful.

d) Location Information

When you download or use software created by Inspire or its affiliates or subsidiaries and, where applicable, have requested or consented to location services, we may receive information about your location. We may use this information to provide you with personalised content and location-based services, such as search results. Most mobile devices allow you to turn off location services. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.

3. What About Cookies?

Technologies such as cookies, beacons, tags and scripts are used by Inspire and our partners, affiliates, analytics or service providers. These technologies are used in analysing trends, administering the Sites, tracking users’ movements around the Sites and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. Please see our Cookie Policy for information as to how we use cookies in relation to the Services.

4. Why Do We Collect Information?

We use the information we collect in order to: Operate and improve the Services and to display Content Allow you to take full advantage of the Services, including using “Wish Lists” Allow you to order products on the Sites (where applicable)
Recommend relevant products, and make it easier for you to track products you’re interested in Offer you a personalised experience of the Services and on the Inspire Sites. This process constitutes profiling under the GDPR Communicate with you provide customer service, technical assistance and collect feedback Communicate with you about products, sale reminders, services and promotional offers Administer your account if you have one, and update our records Enable third-party service providers and contractors to carry out technical, logistical or other functions on our behalf Conduct research, troubleshoot problems and detect and protect against error, abuse of the Services, fraud or other criminal activity Control risk, comply with laws and regulations and comply with other legal process and law enforcement requirements Produce aggregated statistical reports (provided that the reports do not identify customers)

5. Where Will We Store Your Information?

To provide the Services, the information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed and used by staff operating outside the EEA who work for us or by one of our third-party service providers. Such staff may be engaged in, among other things, the fulfilment of your request, the processing of your payment details and the provision of support services. We will take all steps reasonably necessary to ensure that third parties to whom we transfer any data provide sufficient protection of that data.

6. Sharing Information With Third Parties

We share your information only as described in this Notice and require commercial entities with which we share your information to agree to keep it confidential.

a) Inspire Partners

We work with a variety of partners (“Inspire Partners”) in order to offer you the widest possible choice of fashion items on the Sites. There are two ways to buy products through the Services: Buying on an Inspire Partner website: Sometimes when you select a product, you will be taken directly to the Inspire Partner website and asked by the Inspire Partner to provide further personal details related to the transaction. The information you enter on the Inspire Partner website will be collected, stored, and processed in accordance with the privacy policy of the Inspire Partner.
Please note that: (i) you should carefully review the Inspire Partner privacy policy before completing any transaction involving an Inspire Partner; and (ii) the Inspire Partner is solely responsible for its use and sharing of your information.
Aggregate information: We may also share aggregate information with the Inspire Partners about how our customers, collectively, use the Content. We share this type of statistical data so that the Inspire Partners also understand how often people use the Content, so that they, too, may provide you with an optimal online experience. Inspire never discloses aggregate information to an Inspire Partner in a manner that would identify you personally.

c) Affiliate Networks

Inspire shares personal data with affiliate networks such as Rakuten (“Affiliate Network”) for the purpose of Inspire participating as a publisher in the Affiliate Network and entering into engagements with Partners. Where the Affiliate Network collects and uses personal data for its own permitted purposes, the Affiliate Network acts as a separate and independent Controller in relation to that personal data. The Affiliate Network will use the personal data in accordance with applicable data protection laws and regulations and will individually and separately fulfil all obligations that apply to it as a Controller.

d) Advertisers

Advertisers and advertising networks may use automated technologies such as cookies to collect information about your website activity on the Sites and other sites. This is used to target advertising to you online that may be of interest to you. For more information on cookies and how to reject targeted advertising or interest-based advertising cookies, please read our Cookie Policy. We may also work with platforms, such as Google, to create audience groups from the email addresses we hold and retarget users across different advertising networks.

f) Analytics

We have implemented the Google Analytics Demographics and Interest Reporting feature and may share your information to analytics and search engine providers that help us to improve and optimise the Services.

i) To comply with legal requests

We may provide your information to relevant third parties when we believe in good faith that it is necessary in order to (i) comply with the law, regulation or a legal request; (ii) enforce or apply our conditions of use in other agreements; or (iii) protect the rights, property, or safety of Inspire, our employees, our users, or others. This may include exchanging information with other companies and organisations for fraud protection and credit risk reduction.

7. How is Your Information Kept Secure?

We prioritise the security and privacy of your data, employing a range of industry-leading security features to protect against unauthorised access, alteration, or disclosure. All information you provide is encrypted to safeguard it from unauthorised use. We also make use of pseudonymization techniques, stringent access controls, and advanced firewall mechanisms. Your data is securely hosted on Google Cloud Platform (GCP) services in Europe, a platform recognized for its adherence to rigorous privacy and compliance standards, including ISO27001. For a comprehensive understanding of GCP's security measures, please visit:
Any payments done on affiliate websites are out of our jurisdiction and are according to their security and privacy measures. If you choose to establish an Inspire Account, the integrity of your account is fortified by third party policy of your Google's account protection. Inspire is not liable for issues arising from non-compliance with these guidelines. Should you have concerns regarding our cloud provider's security measures, we advise limiting the nature and volume of data you submit or re-evaluating the use of our Services. The transmission of information via the Internet is not completely secure and we cannot guarantee the security of your data transmitted to the Services. Unauthorised entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. Any transmission of data is at your own risk.

8. What About Links To Third Party Websites?

The Services contain links to other sites such as Inspire Partners. Inspire is not responsible for the privacy policies and/or practices on other sites. When linking to another site you should read the privacy policy stated on that site. This Notice only governs information collected on the Services.

9. Data Retention

Subject to any legal obligations to keep your information longer, we store the data you provide to us for as long as is necessary to provide the Services to you (and if you have a Inspire Account, for as long as you have a Inspire Account), or until you ask us to delete it, whichever comes first. After a request from a User to delete any data, a process will begin that permanently deletes the relevant data. Once begun, this process cannot be reversed and data will be permanently deleted. Any data which is not deleted shall be kept in an anonymized manner. Inspire collects and retains usage data, other metadata and statistical information about the use of the Services in an aggregated and anonymised format.

10. What’s Our Legal Basis for Processing Your Information?

We process your information where we have a legal basis for doing so. a) Necessary for our legitimate interest. Our legitimate interests include: Improving the Inspire Sites and Services and offering you a personalised experience. Ensuring that our marketing communications, advertising and recommendations are relevant to you. Understanding customer usage of the Services. Ensuring the Services are managed correctly. b) Necessary for the performance of our contract with you. For example, in order to register an Inspire Account, we collect your email address via Gmail registration form. c) Based on your consent. For example, where you provide us with marketing consents in order to send you information about products that may be of interest to you. Your consent may be withdrawn at any time by contacting us. d) Necessary to comply with relevant legal obligations. For example, to make mandatory disclosures to law enforcement.

11. What rights do You have in relation to the information We hold about You?

You have certain rights in relation to the information that we hold about you, which are detailed below. Some of these rights only apply in certain circumstances. a) Access If you are based in the EU, you have a legal right under GDPR to request access to a copy of your personal data held by us. To do this, please contact us at, use the subject line “GDPR DSAR - ACCESS REQUEST” and include the details about what personal data you are looking for. b) Deletion To ask us to delete your Inspire Account, please contact us at, use the subject line “GDPR DSAR - DELETE SUBJECT DATA. Please note that although your personal data may be removed from our databases, Inspire may retain the anonymous information contained in the data you provided, and such information will continue to be used by us for statistical purposes. d) Marketing opt-out When you register for an Inspire Account, you can give your consent to receive certain marketing emails or other communications from us. We will use your information such as your email address to occasionally provide you with information about products and services which may be of interest to you. If you no longer wish to receive marketing messages from us please contact us at, use the subject line “UNSUBSCRIBE”, or by clicking on the unsubscribe button in our marketing emails. Please note that it sometimes takes a short amount of time to refresh our records for these purposes. Please also be advised that you may not be able to opt-out of receiving non-promotional, transactional messages, or information about your Inspire Account (e.g. service announcements or administrative messages). You can always opt not to disclose information, even though it may be needed to take advantage of the Services. Please note that if you choose not to receive or read legal notices from us, such as this Notice, those legal notices will still govern your use of the Services, and you are responsible for reviewing such legal notices for changes.

12. Children

We do not knowingly market or sell products for purchase by children. The Services are not designed for use by children under 13 years old. Children under 13 are not allowed to register with Inspire or use the Services, or submit personal data through the Services. We do not knowingly collect personal data from anyone under the age of 13. If you have any reason to believe that anyone under the age of 13 has provided their personal data to us, please contact us as specified below, and we will work to delete that information from our databases.

13. Changes To This Notice

Inspire reserves the right to change this Notice from time to time. Use of information we collect now is subject to the Notice in effect at the time such information is used. If we make substantial changes in the way we use personal data, we will notify you by posting an announcement on the Services or sending you an email. Otherwise, all other changes to this Notice are effective as of the stated “Last Revised” date.

14. Questions Or Concerns

If you have any questions or concerns regarding privacy on our Services or the Content, please send us a detailed message to, use the subject line “GDPR DSAR - PRIVACY QUESTION” here. We will make every effort to resolve your concerns. If your questions or concerns are not answered online, you may write to us at 35 Loreburn House, Holloway Road, London, N79SP This Agreement has been drawn up in the English language. In case of discrepancies between the English text version of this Agreement and any translation, the English version shall prevail.